Every year, thousands of brands make Halloween campaigns with "scary" concepts and "haunted" jokes, but no brand ever dared to embrace the paranormal for real. We did. Real haunted items from some of the most notoriously haunted houses were listed for sale on Facebook Marketplace. We're talking about infamous, well-known manors, mansions, and houses where paranormal activity has been widely documented over the years, places with a dark past. We even got as far as listing the famously haunted Mystic Manor for an asking price of $666,666. Paranormal influencers stumbled upon the haunted listings and started a huge conversation across many platforms, from Instagram to Tik Tok. Word spread like wildfire and hundreds of Facebook groups activated right away: from paranormal lovers to Halloween enthusiasts, vintage collectors and so on.
In just 5 days, The Haunted Marketplace garnered 29.2 million total impressions, reached 7.5 million real people, saw a 154% increase in Marketplace engagements and a 6.3% increase in daily active users. These huge numbers quantify what in fact was the biggest attention spike in the history of the platform. While cute trinkets and adorable costumes have taken over Halloween, The Haunted Marketplace brought scary back to the spooky season, and truly set Facebook apart in a heavily crowded cultural moment.